Jerky – Savory Beef Jerky Seasoning & BBQ Rub

Born from Pawpa Bear's legendary jerky marinade. Made for so much more than jerky!

Some flavors are just too good to keep to one recipe.

Meet Pawpa Flavor Bearly Legal Jerky, a bold, savory seasoning and BBQ rub inspired by Pawpa Bear's original homemade beef jerky marinade.

We've taken the irresistible flavors of that classic marinade and transformed them into a versatile dry seasoning that delivers deep, mouthwatering flavor to beef, pork, chicken, vegetables, potatoes and more.

Jerky combines savory soy sauce, tangy Worcestershire, garlic, onion, paprika, chili powder, black pepper and cumin for a rich, umami-packed flavor with a touch of sweetness and gentle spice.

Whether you're grilling a juicy steak, smoking a brisket, making homemade jerky or loading up a baked potato, this seasoning delivers that unmistakable savory flavor you'll keep coming back for.

What Makes Jerky Special?

• Inspired by Pawpa Bear's original marinade: All the savory character of his homemade jerky recipe in a convenient dry seasoning.

• Rich umami flavor: Soy sauce and Worcestershire powder create deep, savory complexity.

• Garlic-forward goodness: Garlic and onion deliver a robust, mouthwatering foundation.

• Balanced herbs and spices: Paprika, chili powder, black pepper and cumin add warmth and depth.

• A hint of sweetness: Just enough sugar to round out the savory ingredients.

• Improved fine texture: Reformulated for a finer, more even consistency without the original larger chunks.

• Incredibly versatile: Use as a dry rub, everyday seasoning or ingredient in your favorite marinades.

What Can You Season With Jerky?

Homemade Beef Jerky

Bring bold, savory flavor to homemade jerky with the delicious combination of soy, Worcestershire and garlic. Use as part of a properly formulated jerky marinade and follow a validated food-safety process.

Steaks and Tri-Tip

Season ribeye, New York strip, sirloin, tri-tip and beef tenderloin for rich, steakhouse-worthy flavor.

Burgers and Ground Beef

Add savory depth to hamburgers, meatloaf, meatballs and other ground beef dishes.

Brisket and Smoked Beef

Create a delicious flavor foundation for brisket, beef short ribs, chuck roast and smoked roasts.

Pork Chops and Pork Tenderloin

The combination of Worcestershire, garlic and savory spices complements grilled or roasted pork beautifully.

Chicken and Poultry

Give chicken thighs, wings, drumsticks and breasts a bold, savory flavor.

Loaded Baked Potatoes

One of Pawpa Bear's absolute favorite uses! Sprinkle Jerky over a hot baked potato loaded with butter, sour cream, cheese, bacon and green onions.

Roasted Vegetables

Try it on mushrooms, potatoes, Brussels sprouts, carrots and cauliflower for an extra savory kick.

Chili, Soups and Stews

Add a little Jerky to beef chili, hearty soups, gravies and slow-cooked dishes for additional depth.

Snack Mixes and Popcorn

Sprinkle lightly over popcorn, roasted nuts or homemade snack mixes for an irresistible savory finish.

Pawpa Bear's Ultimate Jerky Loaded Baked Potatoes

Big potatoes. Bigger flavor. One seriously loaded dinner!

If there's one thing Pawpa Bear loves almost as much as a great piece of beef, it's a loaded baked potato finished with Jerky seasoning.

This simple recipe turns an ordinary baked potato into a savory, cheesy, bacon-loaded masterpiece.

Ingredients

• 4 large russet potatoes

• 2 tablespoons olive oil

• 2–3 teaspoons Pawpa Flavor Jerky Seasoning, divided, or to taste

• 4 tablespoons butter

• 1 cup shredded sharp cheddar cheese

• ½ cup sour cream

• 6 slices cooked bacon, crumbled

• 3 green onions, thinly sliced

• Freshly cracked black pepper, optional

Directions

1. Preheat your oven to 425°F.

2. Scrub the potatoes thoroughly and pat dry.

3. Pierce each potato several times with a fork.

4. Rub the skins lightly with olive oil and sprinkle with a small amount of Jerky seasoning.

5. Place the potatoes directly on the oven rack or on a baking sheet.

6. Bake for approximately 45–65 minutes, depending on size, until the centers are completely tender.

7. Carefully slice each potato open and fluff the inside with a fork.

8. Add butter and a light sprinkle of Jerky seasoning, mixing gently into the hot potato.

9. Top with shredded cheddar, sour cream, bacon and green onions.

10. Finish with another small sprinkle of Jerky and serve immediately.

Pawpa Bear's Tip: Want to take these potatoes over the top? Add smoked pulled pork, chopped brisket or grilled steak bites, then finish with Jerky seasoning for an unforgettable barbecue-loaded potato.

Pawpa Bear's Savory Jerky Steak Bites

Quick, easy and packed with rich, savory flavor!

Ingredients

• 1½ pounds sirloin steak, cut into bite-sized cubes

• 1–2 teaspoons Pawpa Flavor Jerky Seasoning, or to taste

• 1 tablespoon avocado oil

• 2 tablespoons unsalted butter

• 2 cloves garlic, minced

• Fresh parsley, optional

Directions

1. Pat the steak cubes dry with paper towels.

2. Season evenly with Jerky.

3. Heat avocado oil in a large skillet over medium-high heat.

4. Add steak in a single layer, cooking in batches if necessary.

5. Sear until browned and cooked to your preferred safe doneness.

6. Reduce heat, add butter and minced garlic, and toss briefly until fragrant.

7. Remove from heat and garnish with parsley if desired.

Pawpa Bear's Tip: Jerky already contains salt and concentrated savory ingredients, so start with a lighter application and build flavor to taste.

Layer Your Flavor With Pawpa Flavor

Jerky is delicious on its own, but it also pairs beautifully with other Pawpa Flavor creations.

Build a bold steakhouse crust: Layer it with our SPG Seasoning for even more pepper and garlic flavor.

Add smoky depth: Combine it with our Chipotle Seasoning & BBQ Rub for a smoky pepper finish.

Bring coffee-inspired barbecue flavor: Try our Rub-N-Grind Coffee BBQ Rub for a bold combination of roasted coffee and chipotle.

Quality Ingredients. Incredible Flavor.

Part of our Bearly Legal line, Jerky is crafted in small batches using carefully selected ingredients.

Ingredients: Sea Salt, Paprika, Soy Sauce (Soybeans, Wheat, Salt, Maltodextrin), Worcestershire Powder (Distilled Vinegar, Molasses, Corn Syrup, Salt, Caramel Color, Garlic, Sugar, Spices, Tamarind, Natural Flavor and Sulfiting Agents, Maltodextrin, Silicon Dioxide), Garlic, Onion, Sugar, Chili Powder, Black Pepper, Cumin, Less Than 2% Silicon Dioxide.

Contains: Soy, Wheat.

Flavor profile: Deeply savory, umami-rich, garlicky, tangy and mildly spiced.

Texture: Fine-ground seasoning for even coverage and easy mixing.

Best uses: Beef jerky, steaks, burgers, brisket, pork, chicken, loaded baked potatoes, vegetables and savory snacks.

From Pawpa Bear's Marinade to Your Kitchen

What started as a favorite homemade beef jerky marinade has become one of Pawpa Bear's most versatile (and favorite) savory seasonings.

From steaks and smoked brisket to burgers, vegetables and his famous loaded baked potatoes, Jerky delivers rich, mouthwatering flavor in every sprinkle.

Don't let the name fool you. Jerky belongs on a whole lot more than jerky!

Ready to bring bold, savory flavor to your next meal? Add Bearly Legal Jerky to your cart today!

Explore more bold creations in our Bearly Legal Seasonings & Rubs Collection.

Flavor so good it should be outlawed!

Although we take every sanitary precaution, seasonings are mixed in a facility that may use peanut, tree nuts, milk, soy, shellfish, fish, wheat, and egg ingredients.